About

Designing with Purpose, Creating with Impact

Michelle Bowitz is an award-winning Creative Director and Designer with expertise spanning brand identity, packaging design and structure, UX/UI design, and a broad range of visual design disciplines. She holds a Bachelor of Fine Arts in Graphic Design with a minor in Business Management from the University of Minnesota–Twin Cities. Throughout her career, Michelle has collaborated with clients across industries including food and beverage, outdoor gear, children’s products, hospitality, government, and nonprofit organizations.

Michelle currently partners with design firms and businesses as an independent Creative Director, Designer and Consultant. Based in Minneapolis, Minnesota, Bowitz Design focuses on creating thoughtful, strategic solutions for design challenges of every scale. If you have a project in mind, let’s connect.

CLIENTS

PepsiCo x NFL
Super Bowl LII
Osprey
Ecolab
Smartwool
Curaleaf
Arc’teryx
Hydro Flask
SpartanNash
Pacha Soap Co. 
NEMO Equipment  
LL Flooring
+ More

CAPABILITIES

Packaging Design
Brand Creation
UX/UI Design
Visual Identity System
Naming
Packaging Structure
Brand Strategy
Brand Hierarchy
Sustainable Packaging
Dad Jokes
+ More